A few weeks ago, I had the privilege of attending a launch dinner thrown by FASHION Montreal editor Patricia Gajo for Giorgio Armani Rouge Ecstasy, the first CC lipstick on the market. “CC” for “colour” and “care”; it’s a balm/lipstick hybrid that comes in 36 gorgeous shades and lasts for hours while being super comfortable on the lips.
See ya later, lip gloss!
After wearing lip gloss for almost a decade, a few years ago, the trend started moving back towards lipstick. More and more, these tubes contain ingredients that are good for your lips: they hydrate, nourish, plump, and treat. There are coloured balms, which are great to give your pout a subtle dose of colour when your look is casual, but a proper lipstick such Rouge Ecstasy is in order when it’s time to let your inner beautista shine.
The newest, chicest tube
The launch went down at the Ritz Carlton’s posh restaurant Maison Boulud, and was attended by International Face Designer for Giorgio Armani Beauty, Reza Zaimeche, who gave a very convincing testimony about the benefits of the new product. Its “Melting Cream Complex” allows the lipstick to really moisturize, smooth, and repair your lips, locking moisture in and keeping your colour beautiful and luminous for hours on end.
After having used it for almost a month now, I’ve had the chance to really notice these benefits myself. Not usually one to go for a fiery red lip unless there is a special occasion, I find myself wearing the bold crimson shade entitled Four Hundred almost daily, whether I’m dressed up or down. It is my first real experience with a Giorgio Armani Beauty product, and I can say that I’m really looking forward to trying more.
Want to see Rouge Ecstasy in action? Check out the ultra chic video created in association with renowned Finnish beatboxer Félix Zenger below.
Giorgio Armani Rouge Ecstasy, $38 at Holt Renfrew and select Hudson’s Bay and Sephora locations.